At Charisma, we are a women’s accessories enterprise rooted in the pursuit of feminine appeal, individuality, and originality. Since our establishment in 2012 (formerly South African Yilin Accessories), we’ve integrated R&D, wholesale, and exclusive store development, evolving into a brand that empowers urban women through fashion.
Our Vision & Products
We champion diverse styles and trendy designs, crafted by independent designers. Our jewelry and accessory combinations aren’t just adornments—they’re expressions of self. Aligned with the aesthetics of today’s youth, we cater to modern lifestyles: whether for socializing, beauty, or self-pleasure, our pieces blend fashion, personalization, and originality, perfect for fast-paced, multi-scenario wear.
Our Journey & Expansion
Over 13 years, we’ve stayed committed to innovation. In 2022, we partnered with 23 top-tier domestic accessory brands to enter South Africa’s China Wholesale Mall. By 2024, we expanded to major South African shopping malls, including Wonderboom Junction and Mall@carnival. Looking ahead to 2025, we plan to open 30 new stores across South Africa, further embedding our presence in the mid-to-high-end women’s market.
Our Philosophy
Quality and accessibility drive us. Through independent R&D, in-house production, and direct supply to stores, we deliver high-end, trend-leading products at affordable prices. We’ve also built strong alliances with over 20 first-tier accessory, cosmetic, perfume, scarf, bag, and hat brands, ensuring a curated mix that meets diverse tastes.
Store Presence
Our store footprint adapts to your favorite malls: Grade A locations span 80–120 sqm, while Grade B malls feature 50–80 sqm spaces—all designed to bring Charisma’s unique charm closer to you.
From self-expression to everyday elegance, Charisma is here to redefine your accessory journey. Join us as we continue to blend style, innovation, and empowerment—one piece at a time.